Eventisation of media

This article explores how artists performing at a large music festival in Norway were streamed before, during and after the festival over the course of four different years. The data shows that festival streams grew over 40 percent compared to the control weeks, and were particularly pronounced among users who lived near the venue. In recent years, as well, different forms of online services are gaining in popularity, with the Nordic countries as the leading streaming markets.

Eventisation of media

Recognize events that affected the adoption of mass media. Explain how different technological transitions have shaped media industries. InAmericans could turn on their television and find hour news channels as well as music videos, nature documentaries, and reality shows about everything from hoarders to Eventisation of media models.

We can begin to orient ourselves in the information cloud through parsing what roles the media fills in society, examining its history in society, and looking at the way technological innovations have helped bring us to where we are today. What Does Media Do for Us? Media fulfills several basic roles in our society.

One obvious role is entertainment. Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for escapism.

Eventisation of media

In the 19th century, Victorian readers disillusioned by the grimness of the Industrial Revolution found themselves drawn into fantastic worlds of fairies and other fictitious beings. In the first decade of the 21st century, American television viewers could peek in on a conflicted Texas high school football team in Friday Night Lights; the violence-plagued drug trade in Baltimore in The Wire; a s-Manhattan ad agency in Mad Men; or the last surviving band of humans in a distant, miserable future in Battlestar Galactica.

Through bringing us stories of all kinds, media has the power to take us away from ourselves.

Print media was more durable and easily archived, and it allowed users more flexibility in terms of time—once a person had purchased a magazine, he or she could read it whenever and wherever. Broadcast media, in contrast, usually aired programs on a fixed schedule, which allowed it to both provide a sense of immediacy and fleetingness. Mass media fall into two types: the print media of newspapers and magazines and the broadcast media of radio and television. Although most Americans got their news from newspapers and magazines in the 19th and early 20th centuries, electronic journalism, particularly TV journalism, has become dominant in the last 50 years. Preprint of article accepted for publication in Popular Music and Society (May ). Arnt Maasø Music streaming, festivals and the eventisation of music Abstract A key aspect of music streaming services is access to their vast libraries anytime and anywhere and an abundance of choices.

Media can also provide information and education. Information can come in many forms, and it may sometimes be difficult to separate from entertainment.

Today, newspapers and news-oriented television and radio programs make available stories from across the globe, allowing readers or viewers in London to access voices and videos from Baghdad, Tokyo, or Buenos Aires. Books and magazines provide a more in-depth look at a wide range of subjects.

The free online encyclopedia Wikipedia has articles on topics from presidential nicknames to child prodigies to tongue twisters in various languages. The Massachusetts Institute of Technology MIT has posted free lecture notes, exams, and audio and video recordings of classes on its OpenCourseWare website, allowing anyone with an Internet connection access to world-class professors.

Another useful aspect of media is its ability to act as a public forum A social space that is open to all and that serves as a place for discussion of important issues. A public forum is not always a physical space; for example, a newspaper can be considered a public forum.

In newspapers or other periodicals, letters to the editor allow readers to respond to journalists or to voice their opinions on the issues of the day. These letters were an important part of U. The Internet is a fundamentally democratic medium that allows everyone who can get online the ability to express their opinions through, for example, blogging or podcasting—though whether anyone will hear is another question.

Similarly, media can be used to monitor government, business, and other institutions. But purveyors of mass media may be beholden to particular agendas because of political slant, advertising funds, or ideological bias, thus constraining their ability to act as a watchdog.

The following are some of these agendas: While some forms of mass communication are better suited to entertainment, others make more sense as a venue for spreading information. In terms of print media, books are durable and able to contain lots of information, but are relatively slow and expensive to produce; in contrast, newspapers are comparatively cheaper and quicker to create, making them a better medium for the quick turnover of daily news.

Television provides vastly more visual information than radio and is more dynamic than a static printed page; it can also be used to broadcast live events to a nationwide audience, as in the annual State of the Union address given by the U. However, it is also a one-way medium—that is, it allows for very little direct person-to-person communication.

In contrast, the Internet encourages public discussion of issues and allows nearly everyone who wants a voice to have one. However, the Internet is also largely unmoderated. Users may have to wade through thousands of inane comments or misinformed amateur opinions to find quality information.

The Extensions of Man, New York: By this, McLuhan meant that every medium delivers information in a different way and that content is fundamentally shaped by the medium of transmission.

For example, although television news has the advantage of offering video and live coverage, making a story come alive more vividly, it is also a faster-paced medium. That means more stories get covered in less depth.

A story told on television will probably be flashier, less in-depth, and with less context than the same story covered in a monthly magazine; therefore, people who get the majority of their news from television may have a particular view of the world shaped not by the content of what they watch but its medium.

Kay was writing inwhen the Internet was just transitioning from an academic research network to an open public system. Treating television as evil is just as reductive and silly as treating it like a toaster with pictures.

The printing press made the mass production of print media possible.Print media was more durable and easily archived, and it allowed users more flexibility in terms of time—once a person had purchased a magazine, he or she could read it whenever and wherever.

Eventisation of media

Broadcast media, in contrast, usually aired programs on a fixed schedule, which allowed it to both provide a sense of immediacy and fleetingness. Recently, the Roman Catholic Church has put a tremendous focus on evangelization, especially from the hierarchical members.

This emphasis has been responded too in many ways by various people and one of the chief ways, I feel, for all of us to respond to this call of evangelization is through the growing field of technology and social media.

Mass media fall into two types: the print media of newspapers and magazines and the broadcast media of radio and television. Although most Americans got their news from newspapers and magazines in the 19th and early 20th centuries, electronic journalism, particularly TV journalism, has become dominant in the last 50 years.

Preprint of article accepted for publication in Popular Music and Society (May ). Arnt Maasø Music streaming, festivals and the eventisation of music Abstract A key aspect of music streaming services is access to their vast libraries anytime and anywhere and an abundance of choices.

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imaginable where eventisation and monopolisation Right-wing populists often criticise the established media for being untruthful or.

Department of Communication | University of Ottawa